Andreoli Italian Grocer – Luxury Canned Tomatoes
The VP of Sales of Sogno Toscano tasked me with creating an integral label design to lock in a deal between our company and Andreoli Italian Grocers, a local grocery store in Phoenix.
Nailing the design is an integral part of the sales process for Sogno, it’s thousands of dollars on the line. Sometimes tens of thousands!
I stepped up to the task, recreating their logo from scratch and creating a chic, modern illustrated design that would blow their socks off!
Task
With minimal guidance from the client, I created a mockup that would match existing public brand materials as well as recreating the official logo from scratch
