Afrobrainiac

Afrobrainiac is an education tech startup at the intersection of afrofuturism and digital play.

After I joined the team as a Junior Graphic Designer and Illustrator, I tackled the task of bringing the brand to life with branded icons that would recur both in the app’s story world and in marketing materials.

In addition to this, I took on social campaign ideation, planning, and asset creation in After Effects that maintain the brand’s integrity.

I also undertok the visual development of the flagship characters, protected under a NDA.

Task

Create character designs for flagship characters, develop and execute social media strategy, develop branded icons for use across physical and digital assets

  • Strategy

    Brand Strategy, Linguistic Research Strategy

  • Design

    Motion Design, Illustration, Character Design, Icon Design

  • Client

    Afrobrainiac

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